Steven, web data analyst @UWV, machine learning hobbyist, owner @ statistiekmetspss.nl & thesishulp.nl and cofounder of BlauBlock®, has built a rich expertise where digital marketing, data-mining and analytics intersect with UX, CRO and behavioral psychology.
As a student I felt something in my psychology curriculum was missing, I tried focusing on the statistics and research methodology courses because to me they seemed the most interesting and challenging. Later I realised my interests weren't in psychology as an isolated area. I wanted to use statistical analysis techniques and large data-sets in order to create better user experience, improve marketing or find solutions to problems.
Steven B. Peutz, MSc
Steven graduated from Utrecht University on the effects of service channel management on customer experience, integrating customer relationship models, and manipulating model dominance by means of conscious and subconscious priming.
Building on findings from eye-tracking research he conducted for his Social Neuroscience minor.
In my spare time I like to create or tinker with little projects like my webshop, studentplatform, or 'data-analysis with SPSS' site. Or I like to play around with some other little project, such as my last one: 'Which statistical analysis should I use? In 7 questions or less'.
To stay fit I hit the gym with an absolute minimum of three times a week. For relaxation I love watching netflix :p
I firmly believe that learning should be a continous process and is something that should not just stop after graduating.
Especially in the current 'digital age' with HCI having become ubiquitous, ever increasing AI capabilities and other exciting (digital) developments I believe we are more enabled and more incentivized to always keep learning.
For these reasons I created this page and plan to use this to track and share my educational progress for the coming years.